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Food & Fibre Marketing Monitoring
 

New Zealand red meat market analysis
Dairy industry analysis
Pork industry analysis
Deer industry strategy
Agriculture sector analysis
Leather industry – strategy
Horticulture Export Authority (HEA) - review
Environment - sustainable agriculture
Competitive Intelligence Update for NZ Game Industry Board
Economic Farm Surplus Update for NZ GIB Annual Report
Agribusiness Strategy
The New Zealand dairy industry
Napier wool industry development strategy
The New Zealand beef industry
Livestock improvement in New Zealand
Strategy development
The pig meat industry
Reviews of rural sector and outlook
Environmental policies
Dairy production and export potential
Land use change
New Zealand food market
Dispute resolution

New Zealand red meat market analysis

Market competition analysis of New Zealand’s competitive position in major markets, relative to other global suppliers of beef and sheepmeat and alternative proteins pork, poultry, dairy, fish and vegetable. – Extensive Literature review supported by industry consultation. Our clients used the projects to develop their on-going strategy .

Dairy industry analysis

A detailed perspective on New Zealand’s ability to supply dairy markets in Asia, including market demand, exporting and distribution mechanisms, company processing, production responses and market implications. Client used as input to strategic planning.

Pork industry analysis

Review of the world market for pigmeat. Included international production, consumption, and export trends, an analysis of the New Zealand meat market including price (real and nominal) and consumption trends over 10 years, the international feed grain supply, pigmeat supply dynamics, and the international competitiveness of the NZ pigmeat industry. Client used to develop strategy.

Deer industry strategy

Assessed critical factors facing the deer industry in New Zealand and internationally for the Game Industry Board based on an industry vision of the future. Provided analysis that was used by the Board to support the vision.

Agriculture sector analysis

Review of the international market position and prospects for lamb, mutton, beef, wool, dairy products, venison, velvet, pipfruit, kiwifruit, and arable cropping industries. Included literature review on world production, and consumption trends, supported by industry discussion for verification. Used by client to review rural loan portfolio spread.

Leather industry – strategy Reference

Worked with the New Zealand Tanners Association, the Leather and Shoe Research Association (LASRA) and Tradenz to develop a quality enhancement programme for hides and skins covering on farm stock management and primary processing during the slaughter process, to improve the quality of raw product for leather production.

Horticulture Export Authority (HEA) - review

Reviewed the functions, effectiveness and efficiency of the HEA for the Ministers of Agriculture and Trade. Recommended a new structure to overcome the problems identified. Recommended the separation of statutory functions from contestable business activities. Provided follow up advice on implementation. Recommendations implemented.

Environment - sustainable agriculture

Literature review of the New Zealand Government’s environmental policies and their effect on sustainable agriculture; included a review of all the relevant legislation, acts and regulations and interpretation of these to identify key issues and set future policy framework.

Competitive Intelligence Update for NZ Game Industry Board

Nimmo-Bell provided a detailed report focussed on New Zealand’s major export markets and competitors for each agricultural industry and included commentary on domestic production. The report covered the sheepmeat, beef, dairy, wool and forestry sectors as well as an assessment of the impact on land use change on the deer industry. The report also included analysis of the competition in the German protein market (the major volume market for NZ venison).

Economic Farm Surplus Update for NZ GIB Annual Report

Using the Nimmo-Bell in-house Economic Farm Surplus (EFS) models an assessment on the relative performance of the deer breeding, dairy and sheep and beef sectors was provided to the Game Industry Board for both the one year period ending September 1999 and the longer term (10 years).

Agribusiness Strategy

We assessed the international prospects and future operating environment for a large rural servicing company. Based on this analysis, we developed a strategic framework for business activities encompassing land use change and assisted with strategy design.

The New Zealand dairy industry

Completed a strategic study for a large overseas importer on the production potential and future market prospects for dairy products. Covered production, processing and marketing and New Zealand’s response to international demand for major dairy product categories by global region. Developed models to assess New Zealand’s ability to respond for four different scenarios of product demand.

Napier wool industry development strategy

Commissioned by the Napier City Council to conduct a scoping study on the development of wool-related businesses in and around Napier. Included a review of world fibre production and usage trends, the competitive position of New Zealand wool fibres in world markets, and Napier’s competitive position as a major wool selling centre. Assessed the competitive position of wool-related cluster businesses in Hawkes Bay and investigated new opportunities.

The New Zealand beef industry

Reviewed the New Zealand beef industry for a large international beef importer. Covered N Z production and scale relative to other major producers, N Z’s competitive position in world beef markets, the profitability of beef farming compared with other pastoral land use options, and cattle trading and pricing systems. Analysed ownership and types of processing plants, consumption trends, the role of government and industry organisations, major markets and access issues, and New Zealand industry’s ability to respond to different demand levels.

Livestock improvement in New Zealand

Researched increased productivity in the New Zealand dairy and sheep industries over the past 30 years. Covered industry ownership and farming systems, main breeds, herd classification and evaluation of dairy cattle, genetic improvement facilities and services, major research agencies and indicators used to measure flock and herd improvement. Research was for an international client wishing to improve livestock performance.

Strategy development

Reviewed the global markets for sheep meat, beef, wool, dairy products plantation forestry, venison, skins and hides, apples, kiwifruit, arable crops and seeds for the directors of a large agribusiness. Research was used to develop portfolio spread and risk management strategies, and identify future opportunities for further development.

The pig meat industry

Reviewed pig meat supply options for a large domestic producer and processor. Researched the world meat market, pork consumption trends and the competitive position of global producers and exporters. Analysed the New Zealand meat market and pork’s competitive position, production and consumption trends, Reviewed world grain supply and its impact on feed grain prices, pig meat supply dynamics within New Zealand, strengths, weaknesses, threats and opportunities, and analysed the financial implications of future production scenarios.

Reviews of rural sector and outlook

The company carries out regular rural sector reviews for large financial institutions. Typical reviews include the wool, sheep meat, beef, dairy, arable, apple, kiwifruit, deer and plantation forestry industries from market trends in major markets and consequent implications for processors and exporters, producers and their financiers. Other studies have included the future viability of smaller farms, possible changes in land use in the next 5-10 years, and loan portfolio spread and risk management strategies.

Environmental policies

Reviewed government environmental policies and their effect on sustainable agriculture. Covered the history of environmental policies in New Zealand, the move towards polluter pays and user pays, the Resource Management Act, and regulations and guidelines relating to environmental protection. Implications for agriculture in general including water quality, irrigation, and soil conservation, indigenous and plantation forests arable and processed food crop production and processing and for the total livestock industry were studied.

Dairy production and export potential

Researched the current supply situation for a major offshore importer of dairy products. Assignment included Asian food consumption and projections, N Z’s dairy export trends by market, the function and export strategy of the N Z Dairy Board, its related legislation, major strategies and brands. Also covered competition from other dairy exporters, access barriers, current and future production and processing potential, and potential to supply future Asian dairy product demand.

Land use change

Reviewed the impact of the conversion of sheep and beef farms to dairy farming and to forestry, on sheep and cattle numbers and on future pastoral farming and wood production trends. Analysed the economics of the key drivers of changes in land use and their sustainability.

New Zealand food market

Researched changes in consumption of beef, lamb, mutton, pork, poultry, fish, dairy products, fruit and vegetables, and the underlying reasons for changes. Analysed the impact of changing trends on producers, processors, distributors and marketers to help them adjust strategies. Update this information regularly.

Dispute resolution

Provided independent research and expert advice to assist agribusiness clients in dispute resolution, including litigation, arbitration and mediation

 

Nimmo~ Bell & Company Ltd - 146 Motuhara Road, Plimmerton, 5026, Wellington, New Zealand
Email brian@nimmo-bell.co.nz :: Ph: +64 4 472-4629 :: Web www.nimmo-bell.co.nz

 
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